Frequently Asked Questions
Is this course relevant when I'm about to launch my brand or just did?
When you're just starting out, you wear a lot of hats and have little time to spare. Clear brand pillars help you pinpoint where you're headed and remind you to only choose paths leading towards your that goal. This course helps you to get your pillars straight and define a strategy in line with them.
Is this course relevant when it's just me?
Every brand is surrounded by people: suppliers, freelancers, partners, ambassadors... Each and every one of them can be a powerful brand ambassador when imbued with your brand pillars. Use this course to get your pillars straight and to get every single person linked to your brand on board.
What if I'm unsure if this course is worth the investment?
Untangling your brand impacts every aspect of your business. Clear brand pillars not only make communicating about your brand much easier, they will give direction to your business development strategy, sales choices, operational approach... The budget and time spent on getting your story straight, are quickly recovered in the form of budget and time saved on dead end paths, trial and error, endless discussions...
How long does it take to finish the course?
The course contains 2 hours of video material with a mix of theory and practice. The latter will take approximately a day to finish. I recommend to allow yourself a few days to let the insights of every module sink in and to look for inspiring translations in real life. Beware: even after finishing this work, building a brand remains a constant work in progress of testing and adjusting.
What if I need assistance?
A 1 hour call to discuss your progress and questions is included in the fee of the course. If you care for more guidance, you are more than welcome to request an offer for one or more additional sparring sessions.
Why would I want to put into words what I know so well deep down?
To stay on track, conscious action is needed in order to step out of the 'mud'- the operational reality of running a brand- and look at it with fresh eyes. This course acts as an outstretched hand to help you step out of that mud.
I have a logo and a font, what else do I need in terms of branding?
Visual elements like a logo and font evoke a lot of brand associations. You want them to be just right. Clear brand pillars provide direction. This course teaches you among others to get these straight.
What's specific for jewelry brands?
The basic principles of branding apply to any kind of brand: you want to have your brand pillars on point and take every opportunity to consolidate them. However, buying jewelry was never just about buying a product. With emotionality as a powerful marketing tool, the field of jewelry branding is a fascinating, albeit complex well of possibilities, that becomes tangible in this course.
Can I get an invoice?
You will automatically receive an invoice at the end of the month in which you order the course. The price of the course is VAT inclusive. When your company is based in Belgium, you will receive an invoice stating the usual 21% VAT.
How can I book my digital sparring session included in the fee?
You will receive an email after buying the course to reserve a time slot.